Lower Costs with Smart Bidding Strategies on Google Ads

Reduce cost per conversion by properly setting up Performance Max and smart bidding algorithms.

How Smart Bidding Works

Google's machine learning evaluates conversion probability in every auction. Fed with the right goal and clean data, it beats manual bidding.

Set Up Performance Max Correctly

Not a single 'all-in-one' campaign; feed it with clear conversion goals, quality asset groups and the right signals.

Quality of Conversion Data

Garbage in, garbage out. Set up conversion tracking properly and send real revenue data for value-based bidding.

Patience and the Learning Phase

The algorithm needs time and volume to learn. Changing settings daily resets learning; make data-driven decisions.