Growth hacking techniques that deliver maximum growth on a limited budget, and the metrics that truly matter.

What Growth Hacking Is and Isn't

Growth hacking is the pursuit of scalable growth through rapid experiment cycles. It's not magic; it's disciplined testing, measurement and iteration.

Focus on the Right Metric

Instead of vanity metrics, define your revenue-tied north star metric. That's what truly drives growth.

Rapid Experiment Cycles

Set up weekly hypothesis–test–learn loops. Small but frequent experiments make safer progress than big one-off bets.

Retention Comes First

Retain existing users before acquiring new ones. Carrying water to a leaky bucket makes growth expensive.