Growth hacking techniques that deliver maximum growth on a limited budget, and the metrics that truly matter.
What Growth Hacking Is and Isn't
Growth hacking is the pursuit of scalable growth through rapid experiment cycles. It's not magic; it's disciplined testing, measurement and iteration.
Focus on the Right Metric
Instead of vanity metrics, define your revenue-tied north star metric. That's what truly drives growth.
Rapid Experiment Cycles
Set up weekly hypothesis–test–learn loops. Small but frequent experiments make safer progress than big one-off bets.
Retention Comes First
Retain existing users before acquiring new ones. Carrying water to a leaky bucket makes growth expensive.