Google & Meta Ads Management
Know exactly where your ad budget goes and what it brings back. We build campaigns, track conversions correctly, and optimize spend toward sales, not clicks.
How Do Paid Ads Work?
Paid advertising is paying a platform to reach the right person at the right moment. But the platform doesn't bring you customers — it brings whatever you told it to optimize for. Tell it "get clicks" and you get clicks; tell it "get form submissions" and you get leads.
That's why the heart of the work isn't the creative or the budget — it's measurement. If the conversion isn't defined correctly, even the best visual and the biggest budget go to waste, because the algorithm is aiming at the wrong target.
Budget Is Spent, Sales Don't Come
Clicks Exist, Leads Don't
The report shows thousands of clicks but the phone doesn't ring. Usually the ad is reaching the wrong audience or the landing page isn't convincing.
It's Unclear What's Working
Some months are good, some bad, but nobody knows why. Without tracking in place, you can't tell a good month from luck.
Leads Get Lost
The ads work, leads come in, but replies are slow and the customer cools off. The click you paid for turns into a loss instead of revenue.
What Do We Do in Ad Management?
Measurement Setup
GA4, Google Ads and Meta conversion tracking; enabling form, phone and WhatsApp actions. This comes first — the ads follow.
Campaign Setup
Account structure, campaign and ad group architecture, targeting, negative keywords and bid strategy selection.
Creative and Copy
Ad images, videos and copy. We test with comparable variants, not a single creative.
Optimization
Shifting budget toward the audience and creative that work, cutting what doesn't, and updating targeting and bids based on data.
Google or Meta?
They aren't rivals — they capture different intent. Where to start depends on your business.
Google Ads — Existing Demand
The person knows what they need and is searching for it. You show up at that moment. Intent is high, conversion is fast, competition and click cost are usually higher.
- ✦ Search network campaigns
- ✦ Performance Max
- ✦ Remarketing
Meta Ads — Created Demand
The person isn't searching, but fits your profile. You create the demand. Reach is cheap, visual storytelling is powerful, persuasion takes longer.
- ✦ Instagram & Facebook
- ✦ Video and reels creatives
- ✦ Lookalike and custom audiences
From Setup to Optimization
Analysis
Existing accounts, past spend and conversion data are reviewed to find where budget is being lost. This step is free.
Tracking & Setup
Conversion tracking is set up correctly; account structure and campaigns are rebuilt around your goal.
Test Period
Audience and creative variants are compared. The goal in the first weeks isn't profit — it's learning what works.
Scaling
Budget shifts toward what works, what doesn't gets cut. Reporting tracks business outcomes.
Ads Bring Leads, Then What?
The most expensive loss in advertising is replying to a lead late. Paying for a click and then answering the message hours later means throwing the budget straight in the trash. That's why we usually recommend pairing ad setup with automated lead handling.
Explore AI automation systems that answer leads within seconds →
Before You Decide, Read This
Google Ads Smart Bidding
When do automated bid strategies work, and when do they burn your budget?
Meta Ads ROAS Campaign Structure
The account structure that boosts return: how many campaigns, how many creatives, what budget split?
Websites That Convert
What happens after the click arrives? The landing page is half the ad.
What Determines the Management Fee?
Your ad budget goes straight to the platform; we don't touch it. The management fee is determined by:
Number of Platforms
Just Google, or Google + Meta managed together?
Campaign Complexity
A single campaign for one service, or a multi-product, multi-region structure?
Creative Needs
Do we produce the visuals and video, or do you? How many new variants per month?
Reporting Frequency
A monthly summary, or a detailed weekly review meeting?
Where Is Your Budget Going?
Let's review your current campaigns and conversion tracking — free of charge — and identify where budget is being lost and what needs fixing.